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What’s my name – and where’s my number?
In case you missed it, 2007 was a big year for the statisticians – and, in many ways, something of a lost opportunity for us when it comes to making public relations count. I’m not normally a big fan...
View ArticleLies, Damn Lies and Twitter
When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do...
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PR use of statistics on trial – where’s your evidence?
Guest post by Nigel Hawkes. Healthcare reform is controversial, as both the US and the UK have found. In Britain, a chorus of protest has been generated by a Bill to reform the National Health Service....
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